Privacy policy
Last updated: 17 December 2024
This privacy policy describes how Viamax (the website, ‘we’) via Intimate Wellness Group SL collects, uses and shares your personal data when you visit, use our services or make a purchase from www.viamax.com / www.viamax.se (the website) or otherwise communicate with us regarding the website (collectively referred to as ‘the services’). The use of ‘you’ or ‘your’ (etc.) in this privacy policy refers to you as a user of the Services, whether you are a customer, a website visitor or any other person about whom we have collected data in accordance with this privacy policy.
We recommend that you read this privacy policy carefully.
Changes to this privacy policy
We may occasionally update this privacy policy, for example to bring it into line with new procedures or for other operational, legal or regulatory reasons. The revised privacy policy will be published on the website, as indicated by the date shown under ‘Last updated’, and we will take any other measures required under applicable law.
How we collect and use personal data
In order to provide the services, we collect – and have collected over the past 12 months – your personal data from a variety of sources, as described below. The data we collect and use varies depending on how you interact with us.
In addition to the specific purposes set out below, we may use the data we have collected about you to communicate with you, provide or improve the services, comply with any applicable legal requirements, enforce any applicable terms of service, and to protect the services, our rights and the rights of our users and others.
What personal data we collect
The types of personal data we collect about you depend on how you interact with our website and use our services. When we use the term ‘personal data’, we mean information that identifies you, relates to you, describes you or can in any way be linked to you. The sections below describe the categories and specific types of personal data we collect.
Information we collect directly from you
Information that you yourself send to us via our services may include:
- Contact details, such as your name, address, telephone number and email address.
- Order information, such as your name, billing address, delivery address, payment confirmation, email address and telephone number.
- Account information, such as your username, password, security questions and other information used to protect your account.
- Customer support information, such as information you choose to share when communicating with us, for example when you send a message via our services.
Certain features of the Services may require you to provide us directly with certain information about yourself. You may choose not to share such information, but in that case it may not be possible for you to use or access these features.
Information we collect about your usage
We may also automatically collect certain information about your interaction with the Services (usage data). For this purpose, we may use cookies, pixels and similar technologies (cookies). Usage data may include information about how you access and use our website and your account, including details of your device, browser, network connection, IP address and other information relating to your interaction with the Services.
Information we receive from third parties
Finally, we may also receive information about you from third parties, including from suppliers and service providers who may collect information on our behalf, for example:
- Companies that support our website and services, such as Shopify.
- Our payment processors, who collect payment information (e.g. bank account details, credit or debit card details, billing address) for the purpose of processing your payment so that we can fulfil your orders and deliver the products or services you have requested, in order to fulfil our contract with you.
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When you visit our website, open or click on emails we send to you, or interact with our services or adverts, we or third parties with whom we collaborate may automatically collect certain information using online tracking technologies such as pixels, web beacons, SDKs, third-party libraries and cookies.
All information we receive from third parties will be processed in accordance with this privacy policy. Please also see the section below, ‘Third-party websites and links’.
How we use your personal data
- Providing products and services. We use your personal data to provide you with the services in order to fulfil our contract with you, including to process your payments, fulfil your orders, and send you messages relating to your account, your purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange delivery, facilitate any returns and exchanges, and to provide other features and functions related to your account. We may also enhance your shopping experience by enabling Shopify to link your account to other Shopify services that you may choose to use. In such cases, Shopify will process your data in accordance with its privacy policy and consumer protection policy.
- Marketing and advertising. We may use your personal data for marketing and advertising purposes, for example to send you marketing materials, adverts and promotional communications via email, text message or post, and to show you adverts for products or services. This may include using your personal data to better tailor the services and advertising on our website and other websites. If you are resident in the EEA, the legal basis for this processing of personal data is our legitimate interest in selling our products, in accordance with Article 6(1)(f) of the GDPR.
- Security and fraud prevention. We use your personal data to identify, investigate or take action regarding any fraudulent, illegal or harmful activity. If you choose to use the services and register an account, you are responsible for ensuring that your login details are secure. We strongly recommend that you do not share your username, password or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. If you are resident in the EEA, the legal basis for this processing of personal data is our legitimate interest in keeping our website secure for both you and other customers, in accordance with Article 6(1)(f) of the GDPR.
- To communicate with you and improve our service. We use your personal data to provide you with customer support and to improve our services. This is a legitimate interest on our part to ensure we can respond to your needs, provide you with effective services and maintain our business relationship with you, in accordance with Article 6(1)(f) of the GDPR.
Cookies
Like many others, we use cookies on our website. For further information about the cookies we use to run our shop via Shopify, please see https://www.shopify.com/legal/cookies. We use cookies to operate and improve our website and our services (including to store information about your activity and your settings), to carry out analytics and gain a better understanding of how users interact with the services (which relates to our legitimate interest in administering, improving and optimising the services). We may also allow third parties and service providers to use cookies on our website to better tailor the services, products and advertising on our website and other websites.
Accepting cookies automatically is the default setting in most web browsers, but you can change your browser settings yourself to delete or block cookies. Please note that your experience may be adversely affected if you delete or block cookies, and furthermore, certain services – such as specific features and general functionality – may cease to work, either in whole or in part. It may also be the case that blocking cookies does not entirely prevent us from sharing information with third parties, such as our advertising partners.
Our website also recognises the GPC (Global Privacy Control) signal. This means you can choose not to have your data used or shared for certain purposes. If you use GPC to inform us of your preferences, we will interpret the signal as a valid request that you do not wish to have your data shared or to receive targeted advertising in the browser in question or on the device you are using. If we can link the device sending the signal to a Shopify account, your request will also be honoured for that account. Further information about GPC (Global Privacy Control) is available at https://globalprivacycontrol.org/. We do not accept any other signals from browsers or devices requesting to stop tracking apart from GPC.
How we disclose personal data
In certain circumstances, we may disclose your personal data to third parties for the purposes of fulfilling contracts, for legitimate purposes and for other reasons covered by this privacy policy. Some examples of such circumstances include:
- Data may be disclosed to suppliers or other third parties who provide services on our behalf (e.g. IT management, payment processing, data analysis, customer support, cloud storage, distribution and delivery).
- Data may be disclosed to business and marketing partners in order to provide services and advertising to you. Our business and marketing partners will use your data in accordance with their privacy notices.
- Where you yourself request or otherwise consent to us disclosing certain data to third parties – for example, to deliver products to you, or when you use social media widgets or login-based integrations – we may also share your data.
- Data may be shared with our affiliates or within our group as part of our legitimate interests in running a successful business.
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Data may be shared in connection with a business event, such as a merger or bankruptcy, for the purpose of complying with applicable legal obligations (for example, in response to court orders or search warrants), enforcing applicable terms of use, and protecting and safeguarding the services, our rights, and the rights of our users and other individuals.
Over the past 12 months, we have disclosed the following categories of personal data and sensitive personal information about users for the purposes set out above in ‘How we collect and use your personal data’ and ‘How we disclose personal data’:
| Category | Recipient categories |
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We neither use nor disclose sensitive personal data without your consent or for the purpose of drawing conclusions about you.
With your consent, we share personal data for the purpose of carrying out advertising and marketing activities as described below.
We have ‘sold’ and ‘shared’ (as defined in applicable legislation) personal data over the past twelve months for the purpose of carrying out advertising and marketing activities as described below.
| Category of personal data | Categories of recipients |
| Identifiers such as name, email address and telephone number | Business and marketing partners |
| Commercial information, such as records of products or services purchased | Business and marketing partners |
| Usage data | Business and marketing partners |
Third-party websites and links
Our website may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with us or controlled by us, you should read their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including whether the information on these websites is accurate, complete and reliable. Information that you yourself provide in places that are wholly or partly publicly accessible, including information you share on third-party social networking platforms, may also be viewed by other users of the services and/or users of these third-party platforms, without any restriction on how it may be used by us or third parties. The mere fact that we include links of this kind does not imply that we endorse the content on such platforms, nor their owners or operations, beyond what is expressly stated within the Services.
Information relating to children
The Services are not intended for use by children, and we do not knowingly collect personal data relating to children. If a child for whom you are the legal guardian has provided us with their personal data, you may contact us using the contact details below to request that it be deleted.
As of the date this privacy policy came into force, we are not aware of having ‘shared’ or ‘sold’ (as defined by applicable legislation) personal data relating to individuals under the age of 16.
Security and storage of your data
Please note that no security measures are perfect or impossible to circumvent, and that we cannot guarantee perfect security. Furthermore, any information you send to us may not be protected during transmission. We recommend that you do not use unsecure methods to send sensitive or confidential information to us.
How long we retain your personal data depends on various factors, such as whether we need it to manage your account, provide the services, fulfil legal obligations, resolve disputes or enforce other applicable contracts and policies.
Your rights
Depending on where you live, you may have some or all of the rights set out below regarding your personal data. However, these rights are not absolute; they may only apply in certain circumstances, and the law allows us to refuse your request in such cases.
- Right of access: You may have the right to request access to the personal data we hold about you, including information on how we use and share your data.
- Right to erasure: You may have the right to request that we erase the personal data we hold.
Right to rectification: You may have the right to request that we rectify the personal data we hold if it is inaccurate. - Right to data portability: In certain circumstances and subject to certain exceptions, you may have the right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party.
- Right to opt out of sales, sharing or targeted advertising: You may have the right to instruct us not to ‘sell’ or ‘share’ your personal data, or to specify that your personal data must not be used for purposes considered to be ‘targeted advertising’, as defined in applicable privacy laws.
- Right to opt out of sales, sharing or targeted advertising: You may have the right to instruct us not to ‘sell’ or ‘share’ your personal data, or to specify that your personal data must not be used for purposes considered to be ‘targeted advertising’, as defined in applicable privacy laws. If you visit our website with the GPC signal enabled (depending on your location), we will automatically interpret this as a request to opt out of the “sale” or “sharing” of data for the device and browser you are using to visit the website.
- Restriction of processing: You may have the right to request that we no longer process your personal data or to restrict our processing of it.
- Withdrawal of consent: Where we rely on consent to process your personal data, you may have the right to withdraw your consent.
- Appeal: If we reject your request, you may have the right to appeal against our decision. You can do so by replying to our rejection notice.
- Managing communication settings: We may send you promotional emails, and you can choose to stop receiving such emails by using the unsubscribe feature included in all our messages to you. If you choose to stop receiving such emails, we may still send you non-promotional messages, such as information about your account or your orders.
You can exercise these rights where indicated on our website or by contacting us using the contact details below.
Exercising your rights will not affect your status with us. We may need to collect information from you to verify your identity, such as your email address or account details, before we can provide a well-founded response to your request. Under applicable law, you may appoint a representative to make requests on your behalf to exercise your rights. Before we accept such a request from a representative, that representative must provide evidence that you have authorised them to act on your behalf, and you may also need to verify your identity to us personally. We will respond to your request within the timeframe specified by applicable law.
Complaints
If you have a complaint about how we process your personal data, please contact us using the contact details below. If you are not satisfied with how we have handled your complaint, you may, depending on where you live, have the right to appeal against our decision by contacting us using the contact details below. You may also choose to submit your complaint to the Data Protection Authority (IMY). For the EEA, you can find a list of the relevant data protection supervisory authorities here.
International users
Please note that we may transfer, store and process your personal data outside the country in which you live. Your personal data is also processed by staff and external service providers (third parties) and partners in these countries.
If we transfer your personal data outside Europe, we will rely on recognised transfer mechanisms, such as the European Commission’s Standard Contractual Clauses, or equivalent agreements from the relevant competent authority in the UK (as applicable), unless the data transfer is to a country deemed to ensure an adequate level of protection.
Contact
If you have any questions about our privacy practices or this privacy policy, or if you wish to exercise any of your rights, please call or email us at info@viamax.com. Alternatively, as a consumer, you can contact us at Intimate Wellness Group SL, Paseo de China Gorda, nº 8 Planta 9, Puerta H. Edificio Los Ramos. Almuñecar (18690), Granada, Spain.
Products are sold by Intimate Wellness Group SL, Paseo de China Gorda, nº 8 Planta 9, Puerta H. Edificio Los Ramos. Almuñecar (18690), Granada, Spain. The owner of the Viamax brand is Intimate Wellness Group SL.
Agent for B2B Resellers: Intimate Wellness Group SL
With regard to applicable data protection legislation, and unless otherwise expressly stated, we are the data controller for your personal data.